Marketing Research: An Applied Approach

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Business & Economics - Sales & Marketing
Marketing Research: An Applied Approach

Marketing Research: An Applied Approach

Name: Marketing Research: An Applied Approach
ISBN: 9782672682685

Malhotra, Naresh K, Nunan, Daniel(Contributor), Birks, David F(Contributor)

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A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Catégories:

Business & Economics - Sales & Marketing

Année:

2017

Editeur::

Pearson Education Limited

Langue:

english

Pages:

968

ISBN 10:

2672682682