Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Cheryl Nakata
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Catégories:
Année:
2009
Edition:
1
Editeur::
Palgrave Macmillan
Langue:
english
Pages:
256
ISBN 10:
023020239X
ISBN 13:
9780230202399
Fichier:
PDF, 1.14 MB
IPFS:
,
english, 2009