Marketing without Advertising: Inspire Customers to Rave...

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Marketing without Advertising: Inspire...

Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

Name: Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success
ISBN: 9780873373692

Michael Phillips, Salli Rasberry, Mary Randolph, Mary Randolph

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This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!"

Catégories:

Business & Economics - Sales & Marketing

Année:

1998

Edition:

2nd

Editeur::

NOLO

Langue:

english

Pages:

121