Marketing: Klausuren, Übungen und Lösungen

This book contains case studies, exam questions, and their solutions, as well as further tasks at state-exam level that will help students to study and prepare for exams. Additional tips help students to solve the tasks. Task-related literature references provide recommendations for further reading. Information about the effort required and learning goals make it easier to structure the process of studying and measure success.

• Langjähriger Einsatz der Reihe an Hochschulen.
• Erprobte Fallstudien sowie Übungs- und Klausuraufgaben aus der Praxis der Lehrenden.
• Mit Lösungen und Lösungsweg.