Business Research: a practical guide for undergraduate and...

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Business Research: a practical guide...

Business Research: a practical guide for undergraduate and postgraduate students

Jill Collis, Roger Hussey

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A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.

Année:

2013

Edition:

4th

Editeur::

Macmillan International Higher Education

Langue:

english

Pages:

376

Fichier:

PDF, 11.87 MB