The Future of Business: The Essentials , Fourth Edition

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Business & Economics - Management & Leadership
The Future of Business: The Essentials...

The Future of Business: The Essentials , Fourth Edition

Name: The Future of Business: The Essentials , Fourth Edition
ISBN: 9780324590753

Lawrence J. Gitman, Carl McDaniel

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A textbook for the introductory business course at the college level covering the business environment, business ownership, business management, marketing management, technology and information, and finance. Throughout, the reader is addressed in a personal fashion and examples are chosen to relate to the experiences of young college students. Peppered throughout with frenetic, Gen-X photography and graphics.

Catégories:

Business & Economics - Management & Leadership

Année:

2008

Edition:

4th

Editeur::

South-Western College Pub

Langue:

english

Pages:

530