The retailing book: principles and applications
Freathy, Paul(Contributor)
A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.
Catégories:
Année:
2003
Editeur::
FT Press; Financial Times Prentice Hall
Langue:
english
ISBN 10:
0273655485
ISBN 13:
9780273655480
Fichier:
PDF, 6.18 MB
IPFS:
,
english, 2003
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